Just curious how other museums approach their advertising budgets. Do you budget your advertising spending based on a percentage of your overall operating budget or do you base it on a percentage of your overall admissions/program revenue? Do you use some other matrix for determining a good budgeting figure? Thanks, Noel Poirier National Watch & Clock Museum ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).