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The 2012 Visitors Count! education program offered by AASLH begins August 15 for museums and sites that want to survey teachers who bring classes for an onsite program during the upcoming school year.

Visitors Count! is the most comprehensive visitor research tool available to mid- and large-sized history organizations. You receive use of a proven survey instrument plus custom questions that ask about issues specific to your institution. Your confidential survey report will help your museum strengthen marketing and fundraising, include teachers’ perspectives in strategic planning, and focus improvement efforts on what matters most to teachers and their students.

Discover these results with Visitors Count!:

• Better understanding of teachers’ wants and needs
• Benchmarks that show how your survey ratings compare with organizations of similar type, budget size, geographic location, and more. Only Visitors Count! offers this valuable benefit!
• More credibility with funders and other stakeholders
• Stronger strategic planning
• Better allocation of precious resources, like money and time, to have the greatest positive impact
• Targeted marketing that focuses on strengths identified by teachers

The program fee is $4,200 ($3,500 for AASLH institutional members) payable in two installments over twelve months. Click here for the Visitors Count! program overview (http://aaslh.org/documents/AASLHVisitorsCountProgramOverview2012.pdf). To discuss using Visitors Count! at your museum, contact Cherie Cook at [log in to unmask] or 573.893.5164.