As I designer I can't help but speak up for the art of typography:-)

There are plenty of great opportunities to incorporate "display" fonts (e.g. scripts, novelty outlines etc), as long as one uses the judiciously, and never in body text. Likewise, there's a whole world of beautiful and readible serif and sans-serif fonts (beyond arial and TNR) that can be invaluable in communicating the themes in your exhibition. A typeface that relates to the work or objects you're presenting gives you the best chance of remaining relevant and up-to-date, even as trends change.


-- 
Johanna Goldfeld Design, LLC
Graphic and Exhibition Design
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On Thu, Mar 22, 2012 at 7:28 AM, Daniel Lay wrote:

Also consider the font you pick. Make sure your font is easy to read. Try to avoid trendy fonts, as they will appear dated in a few years. Discreet fonts, like arial or times new roman, will look classy for years to come.

Daniel

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