Dear colleages, The world is changing fast. The economisation of culture is rapidly stepping forward. Many countries just have started a new museum and exhibition era, just to consider Taiwan, the Middle East, India and China. Other countries are developing continuously new ways to present objects to visitors, they have realized for a long time the usefullness of a of professional, attractive exhibition spaces for the national identity, for tourism and for the education of their societies. In the future, the museum world will be divided even more into museums of charm (K. Hudson), run by volonteers - and well designed, attractive institutions, well equipped with multimedia and run by a professional management. The visitor will become more important than the scientist, interpretation and preventive conservation more important than all other museum duties. This trend is clear to recognize, but still there are nagging doubts: Are you really getting best offers by taking your region as limits? How to discern the usefull from the possible? How to prevent faults and meanders of the forward-pushing West? Could you get better results by spending less money? How to get more revenue und more visitors? Our new magazine [working title: ExpoFuture] will be targeted on these questions, will gap the bridges between cultures, will be a usefull help for both exhibition institutions and designers, suppliers of global markets. Our mission: Only solid information, based on high jounalistic principles and scientific background, can be, on the long run, the basis of communication for exhibition makers and suppliers. We are engaged to secure research and collections in the future, to increase understanding of the interdependent domains of cultural and natural diversity, their relationships, significance, preservation, and conservation. So make this new media your media. Media details: Starting issue: more than 9000 recipients worldwide (we are working on 12-14,000 within the first year) We are planning 3 issues in 2012, 4 issues in 2013 each with 40-60 pages in full colour Language: English Media type: PDF or eBook No subscription fee If you wish to become a reader free of any charge right from the start write a mail to [log in to unmask], Ref "NEW READER" [no body text! That's sufficient] If you wish to offer a contribution, send an eMail to [log in to unmask], Ref "CONTRIBUTION", and explain which article with worldwide scope you like to offer to our readers. If you wish to get more information on our planned first circulation, send a mail to [log in to unmask], Ref "GET DISTRIBUTION" [no body text! That's sufficient] If you wish to use this new media for advertizing, get the rates for the starting issue, just mail to [log in to unmask], Ref. "GET RATES" and name contact partners. A combination rate with our magazine "MUSEUM AKTUELL" (distributed monthly in Central Europe) is possible. So, enjoy the richness of stimuli from colleages and inventive suppliers, the ICOM-based competence of our academical editors, and make yourself fit for future. Best Christian Müller-Straten, Ph.D. Verlag Dr. C. Müller-Straten T. +49-(0)89 839 690-43, Fax -44, [log in to unmask] http://www.museum-aktuell.de ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).