There are still spaces
available in the label writing class that starts July 5th:
MS 235:
Scripting the Exhibition
Instructor: Karin Hostetter
Price: $475
Dates:July 5 to 29, 2011
Location: online at www.museumclasses.org
Description:
So much to say and so little space in which to say it. That is
the dilemma when scripting an exhibition. How do you say what
needs to be said in the space available? How do you layer your
message, so that different levels of information can be acquired
by visitors depending on their interest and the time they spend
in their exhibit. How small should you go in font size to get
all the facts included? Discover the value of themes, tangibles,
intangibles, and universals in writing exhibit text that
visitors really want to read - and remember.
Course Outline:
1. Types of Labels and Panels
2. Determining the Audience
3. Determining and Writing the "Big Idea"
4. Tangibles, Intangibles and Universals in Writing
5. Information versus Take Home Message
6. Sub-themes
7. Writing to Different Levels of Attention and Knowledge
8. "Grabbing" the Audience
9. Formative Evaluation
10. Hints and Resources on Label Design
11. Final Scripted Labels Posted
Participants should come with an idea of an exhibit or panel to
script. It can be an existing exhibit that needs to be
re-written or an exhibit in the planning stages that needs a
script.
Logistics:
Participants in Scripting the Exhibit work through sections on
their own. Materials and resources include online literature,
slide lectures and dialog between students and the instructor
through online forums.Scripting the Exhibit runs four weeks. To reserve a
spot in the course, please pay at http://www.collectioncare.org/tas/tas.html
If you have trouble please contact Helen Alten at
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The Instructor:
Karin Hostetter has over thirty years
experience with
natural
history museums, cultural history museums (including first
person interpretation), nature centers, and zoos. She is
experienced in interpretive writing, program
and curriculum development, and staff and volunteer
training. As an interpretive writer, Ms. Hostetter has written
text for exhibits, wayside exhibits, visitor brochures, and
professional magazines. Her skill is in making technical
information understandable and meaningful to visitors. Karin
Hostetter is owner of Interpret This,
a consulting company specializing in interpretive writing,
program and curriculum development, and volunteer program
management. When she is not consulting with other museums,
she likes to volunteer and contract teach at them with a
special love for preschool and family programs.