I recently read The Facebook Marketing Book by Dan and Allison Zarella as it was highly recommended from somewhere – was not terribly impressed, but does have a good comprehensive overview – but I suspect there are bunches of books like that out there.

The most helpful single resource I have come across is the Networked Nonprofit by Beth Kanter and Alison Fine.  The book is less of a how to on the mechanics and more of a building a total approach to social media.  I have a quick blog entry on this book here:

http://wp.me/pJf2X-8p

Robert


Robert P. Connolly, PhD
Director, C.H. Nash Museum at Chucalissa
1987 Indian Village Drive, Memphis, Tennessee  38109
901-785-3160, ext. 15

Associate Professor, Anthropology
The University of Memphis 38152
901-678-3331

http://www.memphis.edu/chucalissa/
http://rcnnolly.wordpress.com/

The mission of the C.H. Nash Museum at Chucalissa, a division of the University of Memphis, is to protect and interpret the Chucalissa archaeological site’s cultural and natural environments, and to provide the University Community and the public with exceptional educational, participatory, and research opportunities on the landscape’s past and present Native American and traditional cultures.





On 2/28/11 11:33 AM, "Charlotte Reineck" <[log in to unmask]">[log in to unmask]> wrote:

Hi, Listers--

Anyone have advice on how to obtain Facebook "Likes" for our small, local museum's Facebook page? We're not interested in pursuing advertising through FB, but we would certainly like to increase our FB and website traffic and visibility.

Here's our website:
http://www.haymarketmuseum.org/

Here's our Facebook page:
http://www.facebook.com/pages/Haymarket-Museum/171551349533355

Your ideas are most welcome. Thanks very much.

Charlotte Reineck
Alexandria, Virginia


 

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