Hi Virginia,
It is important to develop an IMC - a fancy marketing term called Integrated Marketing Concept. The key word is integrated. What you do in one is done to all others. For example: (not knowing the museum or institution you are at), let's say you have a visiting artist that will hold a lecture, sign books, and hold a seminar on glazing techniques. All are three different events over three days. StructureOne facebook pageOne Web site
Of course, every time you post on facebook - you provide a link to the announcement published on your web site.Of Course, every time you publish new information on your web site, you provide a link for comments that appear on your facebook
The two are integrated.
Video all three, edit, post on YouTube, hopefully you have a page, announce the videos on Facebook with links, and post the links or the videos on your web site.
This should boost your response. Definately consolidate your fb presence. The only time one would want more than one web site is so that two or three web feeders feed the main site. If that is not the case, get rid of those that are not the main page, or convert them to feeder sites to generate more traffic.
Hope that helps
Joe Krulder, MA
--- On Wed, 1/26/11, Virginia Bowman <[log in to unmask]> wrote:
From: Virginia Bowman <[log in to unmask]>
Subject: [MUSEUM-L] social media/web presence
To: [log in to unmask]
Date: Wednesday, January 26, 2011, 8:20 AM
Hello, all -
I am a newbie in the field working for a local heritage society that runs two historic house museums. Currently we have 3 separate websites and 3 separate facebook pages. (One for each house and one for the society.) Honestly, not much has been done with them and they aren't generating much interest.
So, my first question is, do you think it's better to have multiple sites or consolidate to one for the society with pages for each site? ( We own and operate one site and just operate the other for a foundation, if that makes a difference.)
Anyone have experience with multiple sites? Any other opinions or advice?
Thanks,
Ginny
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