From: Matiasek,
Jennifer
Sent: Monday, November 22, 2010 4:22
PM
To: Matiasek, Jennifer
Subject: RFP for Chicago
Zoological Society
The Chicago Zoological Society (CZS) is soliciting proposals for an individual or organization to provide the qualitative portion of a formative evaluation. The focus of the evaluation is a set of three professional development curriculum units being developed for informal educators on the topic of early childhood nature play. The qualitative element requires conducting classroom observations during pilot testing of the curriculum units. Development and implementation of the curriculum units is being funded by IMLS through a 21st Century Museum Professionals Grant.
Please see the RPF below for more information.
Please contact me if you have questions or need any clarification.
Thank you
____________________________
Jennifer Matiasek
Research Program Coordinator
Audience Research
Chicago Zoological Society/Brookfield Zoo
3300 Golf Road
Brookfield, IL 60513
(708) 688-8838
(708) 688-7838 Direct Fax
(708) 485-6048 Main Fax
____________________________
Chicago Zoological Society Main Lines:
Business (708) 688-8400
Guest Info (708) 688-8000
P Please consider the environment before printing this e-mail
_______________________________________________________________________________________________________________________Request for Proposals
November 1, 2010
Formative evaluation of professional
development curriculum units: Early
childhood nature play
Request for Proposals. November 1, 2010
2
Formative evaluation of professional development curriculum units
Project Description
The Chicago Zoological Society (CZS) is soliciting proposals for an individual or organization to
provide the qualitative portion of a formative evaluation. The focus of the evaluation is a set of three
professional development curriculum units being developed for informal educators on the topic of
early childhood nature play. The qualitative element requires conducting classroom observations
during pilot testing of the curriculum units.
Anticipated project duration
Approximately 2 years, February 1, 2011 through December 31, 2012
Organization and Project Overview
Brookfield Zoo is located in Chicago's western suburbs and is managed by CZS, a private, non-forprofit
corporation, which was founded in 1921. The mission of CZS is to inspire conservation
leadership by connecting people with wildlife and nature. Since the opening of Brookfield Zoo in
1934, CZS has had an international reputation for taking a cutting-edge role in animal care and
conservation of the natural world.
CZS has put significant resources into children and family programming throughout its history and is a
leader in this area within the zoo community. In 2001, CZS opened the Hamill Family Play Zoo,
featuring developmentally appropriate nature education programs for children ages birth through eight
and their families. Each year, more than 300,000 visitors explore live animals, plants, and nature
through child-directed play and learning programs at the Hamill Family Play Zoo, which is home to
approximately 300 individual animals, featuring 58 species, including lemurs, laughing kookaburras,
finches, parakeets, cockatiels, nine-banded armadillos, turtles, snakes, frogs, bearded dragons, golden
tegus, fish, dogs, cats, rabbits, and a variety of invertebrates.
For children, time spent playing in nature is especially important, as it helps them to develop caring
attitudes toward the natural world, and to learn to protect it. Research has shown that many adults who
care about the environment spent time playing and exploring in nature as children and that they shared
their love of nature with an enthusiastic adult, most often a family member. To help children make the
most of their visit, CZS provides a professional nature-play staff to facilitate play activities. Our staff
members are trained to inspire caring connections between children and nature; to assist with
interactions between children and our zookeepers, artists, naturalists, horticulturalists, veterinarians,
and animal nutritionists; and to work with parents, caregivers and educators to help them become
enthusiastic collaborators in their children’s learning experience.
Over the past five years, the need for skilled nature-play educators in the Chicago area and beyond has
grown substantially. Community participation in our early childhood nature play programs has
increased by more than 30%, requiring additional staff, volunteers and training. At the same time,
early childhood educators from throughout the Chicago area are asking us for professional
development and training that will allow them to integrate nature play and exploration experiences into
their own classroom learning environments. Finally, the number of nature centers and museums
offering programs to young children and families has grown substantially throughout Chicagoland and
requests for our input on staff development and programming have increased.
Request for Proposals. November 1, 2010
3
In response to this growing need for professional training that specializes in early childhood nature
education, CZS has received grant funding to implement NatureStart, a 2.5 year project to establish an
early childhood training center at the Hamill Family Play Zoo. The goal of this project is to facilitate
children’s exploration in nature by training adults to provide engaging nature-play opportunities in
their classrooms, programs, and backyards.
Specifically, funding supports the development of a formalized training curriculum and framework
designed for informal educators in museums, zoos, and nature centers to develop the knowledge and
skills to facilitate nature play experiences for children and families. The curriculum and framework
will begin with foundation training (1 day) in which informal educators strengthen their understanding
of child development, and develop the communication skills necessary to support family nature play in
their programs. The second level training (2 day) will build upon this foundation and will provide skill
development specific to facilitating the play programming exemplified by the Hamill Family Play Zoo.
The final level of training (2 day) will be a training-for-trainers module which will prepare participants
to provide this training to others.
This document requests proposals from qualified individuals and organizations who are interested in
assisting with the design, development, conduct, and reporting of classroom observations during pilot
testing of the curriculum units. The selected individual will work with CZS educators and evaluators as
well as outside collaborators to ensure that that the qualitative evaluation is coordinated with the three
curriculum units and the quantitative portions of the formative evaluation.
Required Project Deliverables
The following describes the deliverables that will be required from the selected individual or
organization.
Three training observation protocols
1.Design and develop three comprehensive written protocols to guide and document classroom
observation for each level of professional development training.
Level 1 training will focus on foundational information about nature play with young children and
will provide opportunities for participants to practice the skills required to facilitate nature play.
Level 2 training will delve into the ways nature play contributes to child development and how
participants can plan for nature play opportunities, experiences, and environments.
Level 3 training will continue the discussion of theoretical issues related to nature play and introduce
the knowledge and skills required to train and assesses others as nature play facilitators.
The observation protocol should:
· be based on the curriculum units/lesson plans that are developed for each of the three levels
of training,
· include timing to assess how well instructors are able to adhere to the proposed elements
within the curriculum units,
· provide rubrics for the observational protocols that are consistent with participants’ end of
session evaluation ratings, and
Request for Proposals. November 1, 2010
4
· allow opportunities for the observer to comment on and critique implementation of the
curriculum units.
Conduct classroom observation
The selected individual or organization will be responsible for conducting classroom observation using
the developed protocols for each of the three levels of training.
Report on the observation findings
For each training session that is observed, the selected individual or organization will be responsible
for submitting a completed copy of the observation protocol and any additional notes that will help
CZS improve the training curricula and determine its overall effectiveness.
Data Files
Upon completion of the project, the selected individual or organization will provide CZS with the
following data files:
· All files containing original observation data
· An electronic copy of the final report on the observation findings
· A CD ROM containing all data, the final report, and any presentation files (Microsoft Office Suite)
Required Proposal Format
The proposal must contain a (1) technical section, (2) a time-cost section, (3) a description of
experience, and (4) any additional documentation.
1. Technical Proposal
The technical section should include a narrative description of the proposed approach to completing
the project and producing the required deliverables.
2. Time-Cost Proposal
The proposal must include a detailed description of the time and costs that will be required to complete
the project. This includes a time line of when project deliverables can be completed.
Please provide an annual cost that can be included in the budget of a grant submission if you are
selected. This will serve as a fixed, guaranteed total price. The cost should be provided by year for a
total of 2 years.
3. Description of Experience
The description of experience should include a detailed curriculum vitae and any other information that
describes relevant experience that will be drawn on to produce the project deliverables. Areas that
should be described include:
· Knowledge of qualitative evaluation techniques
· Familiarity with curriculum development, formative evaluation, curriculum assessment, and
instructional design
· Experience conducting classroom observations, preferably with adult learners
· Creative problem-solving and good interpersonal skills
· Ability to effectively contribute to the work of a cross-disciplinary team, which includes CZS
internal evaluation staff
Request for Proposals. November 1, 2010
5
4. Additional Documentation (optional)
Please provide any relevant documentation, including work samples, references, recommendations.
Assumptions and Agreements
The following describes the assumptions and agreements that will be required for this project.
· Prior to project initiation, the selected individual/authorized individual (for company/organization)
must sign an independent contractor agreement provided by CZS and submit a W-9 form for tax
purposes.
· The project must be completed by December 31, 2012.
· All raw data will be provided by CZS, and must be returned to CZS upon project completion.
· At the conclusion of the project, all materials developed by the project team will become the
exclusive property of CZS.
· All data analysis and reporting will be completed using Microsoft Office Suite.
· CZS will not supply the purchase or upgrade of any software or hardware.
· CZS will select one person, with decision making authority, to serve as a project manager. CZS will
provide appropriate support documentation for the successful completion of the project.
· Staff responsible for evaluation activities within CZS will be available for communication to ensure
that all evaluation efforts are effectively coordinated.
· The evaluator shall warrant that on delivery, all data, output and report files are free of material faults
and processing errors.
· Billing for services and products completed must be submitted monthly between February 1, 2011
and December 31, 2012.
For Additional Information or to Submit Proposal:
Jennifer Matiasek
Audience Research
Chicago Zoological Society/Brookfield Zoo
3300 Golf Road
Brookfield, IL 60513
Email: [log in to unmask]
Phone: (708) 688-8838
Direct fax: (708) 688-7838
Submission Deadline
Friday December 17, 2010
Basis for Award of Contract
CZS will select a proposal based on: cost, qualification to produce required deliverables, quality and
reputation, terms of proposed agreement, and time frames.
Contract period
February 1, 2011 through December 31, 2012.
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