Dear Listers,
We are trying to cut down on paper mailings—especially
our membership renewal letters. We are considering getting the ball rolling by
sending out a postcard to our entire list to ask them to update their email
addresses and opt for electronic mail. We will give them incentives (discount
on membership, perhaps?) if they do this.
Have any of you had any experience doing this? What was your
response rate? Did you offer an incentive? Is there any advice you could impart
regarding which types of mailings you continue to send via snail mail (Invitations
to particular events? Newsletters? Long overdue renewal letters?).
Thanks all!
Kelsey
Kelsey Scouten Bates
Director of Development
The Chinati Foundation
PO Box 1135
Marfa, Texas 79843
432.729.4362 x 233