Thanks Ron. Jane M. Boyce Director of Development Train Collectors Association 300 Paradise Lane P.O. Box 248 Strasburg, PA 17579-0248 Phone: 717-687-8623 Fax: 717-687-0742 [log in to unmask] From: Museum discussion list [mailto:[log in to unmask]] On Behalf Of Graeme Farnell Sent: Friday, October 23, 2009 6:05 AM To: [log in to unmask] Subject: [MUSEUM-L] New Publication: Alive To Change - Successful Retailing in Museums New Publication: Alive To Change - Successful Retailing in Museums Leading museum retail professionals from the UK and the USA share the secrets of their success in a highly practical series of essays in this new book. The authors are running some of the world's most successful, attractive and profitable museum shops. Alive To Change - Successful Retailing in Museums provides a wealth of inspirational new ideas for ways cultural organisations can boost their retail income - as well as contributing to the organisation's aims and aspirations. The topics covered include: • how to increase visitor spend • effective merchandising • ethical and sustainable retailing • online retailing • how to survive in difficult times • building your brand • trends for the future of museum retailing. Contributors include: • Gregory Krum, Cooper-Hewitt Design Museum • Louisa Adkins, Compton Verney • Michael Whitworth, Manchester Museum • Michael Walton, London Transport Museum • Jeremy Ensor, Natural History Museum • Nuala McGourty, Royal Collection Enterprises • Aundrea Hollington, Historic Scotland • Adam Thow, South Bank Centre • Ian Betterton, Dulwich Art Gallery • Kate Bull, CTWB • Simon Cronshaw, CultureLabel • Caroline Brown, National Maritime Museum Successful Museum Retailing is now available to order at the special pre-publication rate of £16.45 (shipping free), saving 25% on the published price. Orders may be placed online at www.museumsetc.com/?p=127 We're currently planning another title on museum retailing - so if you or a colleague are interested in sharing your experience by contributing an essay, please let us know and we'll be happy to send you more information. Publication Information Title: Alive To Change: Successful Retailing in Museums ISBN: 978-0-9561943-3-6 Binding: Paperback Pages: 168 Published by: MuseumsEtc Official price: £21.95 (incl £5 shipping) Publication Date: 16 November 2009 MuseumsEtc Ltd | 8 Albany Street | Edinburgh EH1 3QB | T: +44 (0)845 299 7607 ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes). ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).