Hi guys,
Our institution is currently undergoing a revamp of our
strategic plan and two points have come up that I was asked to throw out to the
list and see if anyone could shed some light on them for us.
First, we know we’re going to have to go through
re-branding ourselves (perhaps that should be just ‘branding’
ourselves. I don’t believe we were ever branded in the first place). Has
anyone gone through this recently? And if so, roughly what was the scope of it?
How long did it take? And if you don’t mind me asking, what was the cost?
The second question is, we are looking at implementing an
emergent media/social networking program. Our staff is very much on board with
this idea, however, our biggest hurdle it seems is the fact that we are a
county institution. Therefore all of our IT is run through the county and it is
so tightly controlled, half the research we do for programs and exhibits has to
have permission so we can access various sites. Before we can go to the county
with our program idea, we’d like to have some feedback from other
institutions that are government (city, county, state, federal) run on whether
or not you make use of things like Facebook, Twitter, MySpace, LinkedIn,
Flickr, Second life, etc. and if you do – what is the relationship the
governmental entity plays in that use?
Long winded, I know. Sorry about that. J
Regan Brooks
Registrar
Gaston
County Museum of Art & History
PO
Box 429
Dallas,
NC 28034-0429
704.922.7681
ext. 107
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