The justification is that it is a key fundraising effort for our organization and sending multiple email invitations is standard practice in marketing departments.

I would say that a second round is excessive unless the new mailing contains valuable new info (or perhaps an alluring discount offer).  What is the marketing department’s rationale for another mailing?

Hi All,

I’m wondering what sorts of policies and procedures your institution may have surrounding the use of email as a marketing tool.  We are currently struggling with how to best promote important events at our institution while preventing our customers from feeling like they’re being spammed. 

The specific situation is that our marketing department wishes to send out a second round of email invitations to a list that has already received one invitation and has had the event mentioned in three other email newsletters.  According to your policies is this, or isn’t this, considered spam?

Thanks for your time.

Mike

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