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Michael,
My thought is that explanation is the reason why so many marketing emails get marked as spam and never get looked at.  Or worse, people will opt out from receiving emails from the institution if they are inundated with emails that have little or no value for them.  I suggest that your marketing department rethink that 'standard' practice and think about what added value the recipient receives from each contact.  Can they answer the questions "What would they like to find in their mail reader?"  "What would motivate them to spend time giving the content serious consideration?"  and knowing what they know about their target audience "What would motivate them to act?"  I'm pretty sure it wouldn't be repetition or redundancy.
Good luck with your fund raising event.
Kind regards,
Liz

Morrill Mtn Consulting
So Strafford, VT 05070




________________________________
From: Michael Elkink <[log in to unmask]>
To: [log in to unmask]
Sent: Fri, October 23, 2009 2:28:19 PM
Subject: Re: [MUSEUM-L] Email Marketing - Is it Spam?

 
The justification is that it is a key
fundraising effort for our organization and sending multiple email invitations
is standard practice in marketing departments.
 

________________________________
 
From:Museum
discussion list [mailto:[log in to unmask]] On Behalf Of Winans, Melissa C
Sent: Friday, October 23, 2009
10:14 AM
To: [log in to unmask]
Subject: Re: [MUSEUM-L] Email
Marketing - Is it Spam?
 
I would say that a
second round is excessive unless the new mailing contains valuable new info (or
perhaps an alluring discount offer).  What is the marketing department’s
rationale for another mailing?
 
---
Melissa C. Winans,
Senior LAN Administrator
TexasNatural Science Center , University of Texas 
at Austin
10100 Burnet Rd, Bldg 122, Austin , Texas , 78758-4445
Phone: 512-232-4263,
Fax: 512-471-6090
http://www.texasnaturalsciencecenter.org/
 
From:Museum
discussion list [mailto:[log in to unmask]] On Behalf Of Michael Elkink
Sent: Thursday, 22 October, 2009
6:58 PM
To: [log in to unmask]
Subject: Email Marketing - Is it
Spam?
 
Hi All,
 
I’m wondering what sorts of
policies and procedures your institution may have surrounding the use of email
as a marketing tool.  We are currently struggling with how to best promote
important events at our institution while preventing our customers from feeling
like they’re being spammed.  
 
The specific situation is that our
marketing department wishes to send out a second round of email invitations to
a list that has already received one invitation and has had the event mentioned
in three other email newsletters.  According to your policies is this, or
isn’t this, considered spam?
 
Thanks for your time.
 
Mike
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