What is spam is a personal decision.  Most people do not consider something related to their memberships or interests to be spam.  Most people (but not all) do consider something about "enhancement products" to be spam.   So, to soften the impact of a second event emailing, you could add new information, rather than sending the exact same text.  For example.  "Breaking news!!  We have just a few remaining tickets for our _____ event.  Reserve yours today!"  Followed by the original information.  Particularly for events, generally people understand the need to be reminded.  

Marc

American Conservation Consortium, Ltd.
     4 Rockville Road
     Broad Brook, CT 06016
     www.conservator.com 
     860-386-6058 

  ----- Original Message ----- 
  From: Michael Elkink 
  To: [log in to unmask] 
  Sent: Thursday, October 22, 2009 7:57 PM
  Subject: [MUSEUM-L] Email Marketing - Is it Spam?


  Hi All,

   

  I'm wondering what sorts of policies and procedures your institution may have surrounding the use of email as a marketing tool.  We are currently struggling with how to best promote important events at our institution while preventing our customers from feeling like they're being spammed.  

   

  The specific situation is that our marketing department wishes to send out a second round of email invitations to a list that has already received one invitation and has had the event mentioned in three other email newsletters.  According to your policies is this, or isn't this, considered spam?

   

  Thanks for your time.

   

  Mike

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The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes).

If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).