The justification is that it is a key fundraising effort for our organization and sending multiple email invitations is standard practice in marketing departments.
From: Museum discussion list [mailto:[log in to unmask]] On Behalf Of Winans, Melissa C
Sent: Friday, October 23, 2009 10:14 AM
To: [log in to unmask]
Subject: Re: [MUSEUM-L] Email Marketing - Is it Spam?
I would say that a second round is excessive unless the new mailing contains valuable new info (or perhaps an alluring discount offer). What is the marketing department’s rationale for another mailing?
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Melissa C. Winans, Senior LAN Administrator
Texas Natural Science Center, University of Texas at Austin
10100 Burnet Rd, Bldg 122, Austin, Texas, 78758-4445
Phone: 512-232-4263, Fax: 512-471-6090
From: Museum discussion list [mailto:[log in to unmask]] On Behalf Of Michael Elkink
Sent: Thursday, 22 October, 2009 6:58 PM
To: [log in to unmask]
Subject: Email Marketing - Is it Spam?
Hi All,
I’m wondering what sorts of policies and procedures your institution may have surrounding the use of email as a marketing tool. We are currently struggling with how to best promote important events at our institution while preventing our customers from feeling like they’re being spammed.
The specific situation is that our marketing department wishes to send out a second round of email invitations to a list that has already received one invitation and has had the event mentioned in three other email newsletters. According to your policies is this, or isn’t this, considered spam?
Thanks for your time.
Mike
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