The justification is that it is a key
fundraising effort for our organization and sending multiple email invitations
is standard practice in marketing departments.
From: Museum
discussion list [mailto:[log in to unmask]] On Behalf Of Winans, Melissa C
Sent: Friday, October 23, 2009
10:14 AM
To: [log in to unmask]
Subject: Re: [MUSEUM-L] Email
Marketing - Is it Spam?
I would say that a
second round is excessive unless the new mailing contains valuable new info (or
perhaps an alluring discount offer). What is the marketing department’s
rationale for another mailing?
---
Melissa C. Winans,
Senior LAN Administrator
Phone: 512-232-4263,
Fax: 512-471-6090
From: Museum
discussion list [mailto:[log in to unmask]] On Behalf Of Michael Elkink
Sent: Thursday, 22 October, 2009
6:58 PM
To: [log in to unmask]
Subject: Email Marketing - Is it
Spam?
Hi All,
I’m wondering what sorts of
policies and procedures your institution may have surrounding the use of email
as a marketing tool. We are currently struggling with how to best promote
important events at our institution while preventing our customers from feeling
like they’re being spammed.
The specific situation is that our
marketing department wishes to send out a second round of email invitations to
a list that has already received one invitation and has had the event mentioned
in three other email newsletters. According to your policies is this, or
isn’t this, considered spam?
Thanks for your time.
Mike
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