Hi All,
I’m wondering what sorts of policies and procedures
your institution may have surrounding the use of email as a marketing
tool. We are currently struggling with how to best promote important events
at our institution while preventing our customers from feeling like they’re
being spammed.
The specific situation is that our marketing department
wishes to send out a second round of email invitations to a list that has
already received one invitation and has had the event mentioned in three other
email newsletters. According to your policies is this, or isn’t
this, considered spam?
Thanks for your time.
Mike