From: Museum discussion list [mailto:[log in to unmask]] On Behalf Of Graeme Farnell
Sent: Friday, October 23, 2009 6:05 AM
To: [log in to unmask]
Subject: [MUSEUM-L] New Publication: Alive To Change - Successful Retailing in Museums

New Publication: Alive To Change - Successful Retailing in Museums

Leading museum retail professionals from the UK and the USA share the secrets of their success in a highly practical series of essays in this new book. The authors are running some of the world's most successful, attractive and profitable museum shops.

Alive To Change - Successful Retailing in Museums provides a wealth of inspirational new ideas for ways cultural organisations can boost their retail income - as well as contributing to the organisation's aims and aspirations.

The topics covered include: 

            •           how to increase visitor spend

            •           effective merchandising

            •           ethical and sustainable retailing

            •           online retailing

            •           how to survive in difficult times

            •           building your brand

            •           trends for the future of museum retailing.

Contributors include:

            •           Gregory Krum, Cooper-Hewitt Design Museum

            •           Louisa Adkins, Compton Verney

            •           Michael Whitworth, Manchester Museum

            •           Michael Walton, London Transport Museum

            •           Jeremy Ensor, Natural History Museum

            •           Nuala McGourty, Royal Collection Enterprises

            •           Aundrea Hollington, Historic Scotland

            •           Adam Thow, South Bank Centre

            •           Ian Betterton, Dulwich Art Gallery

            •           Kate Bull, CTWB

            •           Simon Cronshaw, CultureLabel

            •           Caroline Brown, National Maritime Museum

Successful Museum Retailing is now available to order at the special pre-publication rate of £16.45 (shipping free), saving 25% on the published price. Orders may be placed online at www.museumsetc.com/?p=127 

We're currently planning another title on museum retailing - so if you or a colleague are interested in sharing your experience by contributing an essay, please let us know and we'll be happy to send you more information.

Publication Information

Title: Alive To Change: Successful Retailing in Museums

ISBN: 978-0-9561943-3-6

Binding: Paperback

Pages: 168

Published by: MuseumsEtc

Official price: £21.95 (incl £5 shipping)

Publication Date: 16 November 2009

MuseumsEtc Ltd | 8 Albany Street | Edinburgh EH1 3QB | T: +44 (0)845 299 7607