Our admission is free all the time.
Heather Marie Wells
Collections Assistant/Podcast Producer
Shiloh
Phone: (479) 750-8165
Website: http://www.springdalear.gov/shiloh/
Twitter: http://twitter.com/ShilohMuseum
Podcast blog: http://www.shilohcast.blogspot.com/
iTunes U: http://deimos3.apple.com/WebObjects/Core.woa/Browse/shiloh.org
From: Randy Little
[mailto:[log in to unmask]]
Sent: Wednesday, August 26, 2009
9:34 AM
To: [log in to unmask]
Subject: Re: [MUSEUM-L] The
Importance of Understanding/Using Social Media to Promote Your Institution
all you have to do to test it is say "$2 if you mention twitter at
Then make sure the ticket people are told to right down every one that
gets the discount.
Then try a PSA on a local popular PBS radio station. or even
just the most popular radio station in your area. if you are a non
profit and they do a blurb for you with the same deal. Mention wkrp and
get $2 off. See what those results are. They should be willing to
say that for free at the end of a news cast. (it may even count as one
of their required PSA's)
Then Now this one is just super crazy. You have a website
already I am sure. put a coupon on the website. Call the local
school district and ask them to have the teachers inform the students
that there is a coupon for $2 off on the website.
Randy S. Little
http://reel.rslittle.com
http://imdb.com/name/nm2325729/
http://www.linkedin.com/in/rslittle
On Tue, Aug 25, 2009 at 2:08 PM, Heather Marie Wells <[log in to unmask]> wrote:
We’ve had a hard time figuring out if we are getting people
in the door because of our Twitter feed. I will say we’ve been podcasting
for a few years now and we are just now getting word of month reports that
guests are making comments to our front desk that they finally came to the
museum because they have been an avid listener to the podcasts (we get these
comments about once a month).
We hear a lot of people telling us that it’s easier for them
to “hear” about events and get reminded about events using Twitter, but I think
these are people who would normally being trying to keep up with us any
way. We are following our local newspaper’s entertainment editor and she
is following us back. It’s great because every time we tweet announcements,
event reminders, or little reports from events she retweets them. We find
that she usually does this within ten minutes of us having posted
something. She has many more followers than we do right now and this is
stuff that the newspaper normally wouldn’t publish because there isn’t enough
room, so we feel like we are getting more coverage from our local paper now
HM.
Heather Marie Wells
Collections Assistant/Podcast Producer
Shiloh
Phone: (479) 750-8165
Website: http://www.springdalear.gov/shiloh/
Twitter: http://twitter.com/ShilohMuseum
Podcast blog: http://www.shilohcast.blogspot.com/
iTunes U: http://deimos3.apple.com/WebObjects/Core.woa/Browse/shiloh.org
From: Keni Sturgeon [mailto:[log in to unmask]]
Sent: Tuesday, August 25, 2009
2:01 PM
Subject: Re: [MUSEUM-L]
The Importance of Understanding/Using Social Media to Promote Your Institution
My museum has recently gotten into promoting via
social media -Twitter, Facebook, advertising for volunteers, camps and
programs on craigslist, etc., I know we've had some success with craigslist
for finding volunteers for very short-term projectsand here's my question for
the list: Are there studies out there that have accessed how successful using
these social media methods for promotion of museums actually are? That is,
does all this translate into real people, coming out in real time, to real
programs/openings, as real visitors, 'cause let's face it, if your museum is
a private non-profit, getting people in the door, and not just virtually, is
vital.
Beth
Kanter and her blog, Beth's Blog: How
Nonprofits Can Use Social Media, http://beth.typepad.com/beths_blog/ is
a wealth of information with tons of practical applications,
step-by-step instructions, and links to many resources. Beth has a huge
and well-deserved following. She's using her Facebook page as a focus
group (brilliant!), and she's an award-winning example of cause marketing and
fundraising using social media. Definitely
check her out. Anne
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