I agree with Jay. We ignore social media at our peril. Websites are becoming old-fashioned marketing, and about as relevant and immediate as highway billboards. If we don’t add value by being a portal, selling through it or connecting to our visitors on a personal level through it, it’s not doing any good.
Julia Muney Moore
Public Art Administrator
Blackburn Architects, Indianapolis, IN
(317) 875-5500 x219
mobile (317) 460-0596
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From: Museum discussion list [mailto:[log in to unmask]] On Behalf Of Jay Heuman
Sent: Monday, August 24, 2009 2:12 PM
To: [log in to unmask]
Subject: Re: [MUSEUM-L] The Importance of Understanding/Using Social Media to Promote Your Institution
By now, we all ought to understand it does not matter whether the video has some “out of context” quotations/statistics.. The power of social networks is not about “facts” but about perceptions and personal relevancy, is not a short-term fad, and should not be under-estimated.
Nearly every 7th-12th grader and college student I have had for tours is on Facebook, LinkedIn, mySpace, Tweets, and/or has a blog or Flickr account. This seems to reflect every demographic group. And with cellular technology improving faster and dropping in cost, it’s only a matter of time before your blog or Facebook posts, your Tweets, your Flickr pix will end up on a hand-held device down the street, across the nation, or an ocean away.
Facebook reached 200 million users in April 2009
http://blog.facebook.com/blog.php?post=72353897130
Twitter peaks with BIG national news, like Obama’s inauguration:
http://blog.twitter.com/2009/01/inauguration-day-on-twitter.html
And everything you ever wanted to know about blogs, but were afraid to ask:
http://www.caslon.com.au/weblogprofile1.htm
Will that be helpful to you? Nobody can predict that ... yet.
But as with any publically accessible media (like Museum-L), be careful what you blog about, what time-stamps are on your Facebook wall posts, who you Tweet, etc. You never know who the next person will be to read it and what influence(s) that might have... positive or not.
All best,
Jay Heuman
Curator of Exhibitions
Salt Lake Art Center
20 South West Temple
Salt Lake City, UT 84101
801.328.4201 x 121
801.322.4323 (fax)
Join the Art Center TODAY!
Click here for more details.
P Please don't print this e-mail unless you really need to.
From: Museum discussion list [mailto:[log in to unmask]] On Behalf Of Chris Taylor
Sent: Saturday, August 22, 2009 11:57 PM
To: [log in to unmask]
Subject: Re: [MUSEUM-L] The Importance of Understanding/Using Social Media to Promote Your Institution
The "video" is actually promotion to sell a book.
And as for the so called information - lies, damn lies and statistics.
The concept of social media is likely more than a fad - but if this were an example of social media - half truths, out of context quotes and misapplied math is in abundance and real facts - supported by research is rare.
Chris Taylor
Executive Director
Atchison County Historical Society
P.O. Box 201
200 S. 10th Street, Santa Fe Depot
Atchison, KS 66002
913-367-6238
[log in to unmask]
www.atchisonhistory.org
Gayle wrote:
@RT onionbap: This video is worth a spin. The Social Media Revolution. The future is here. http://tinyurl.com/kr3bg6. via @chrisabarry
Excellent, fact-filled video about the importance of being social media savvy.
Looking for a Job in the Arts?
http://groups.yahoo.com/group/MuseJobs
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