I posted the original article and stand with Jay and Julia on this one, strongly. If you search the archives, I was an old fogey who pshawed such things less than a year ago. I already had too much technology. What did I know? I now text and tweet on my phone, have a Facebook page where I was found by my childhood BFF in no time flat without looking, Skype (with family and the aforesaid BFF), and just uploaded my first YouTube videos over the weekend (the littlest grandchild has started tap and ballet classes, and I wanted to share with the distance grandma). I recently had invitations to LinkedIn I had to put in abeyance because I honestly don't have any more time. I'm Yahoogrouping, have multiple email accounts and, oh, by the way, did I mention I have a job? I'm considering unsubbing from some of the email newsletters I get from online news media because I get the news more timely and in an easier fashion to manage (especially now that I use TweetDeck--a godsend in managing types of tweets). I'm following 526 people/entities and being followed by 513, only a portion of which are one and the same. Working in a high-rise, I have breaking news come to my phone, and it clearly helps, working in a major metropolis. I even tweeted my vacation in Hawaii, and that was an absolute hoot. I can't recommend it highly enough. Just this weekend, my 13-year old grandson, whom I was babysitting, signed up for a Twitter account on his laptop, and I had to quick like a bunny teach him how to block porno spammers and advised his mom to have his tweets come to her cell phone as a way of monitoring him. I taught another coworker how to use Twitter last week, and helped him with some follow-up today. Frankly, I could probably teach a class on this. I find there are days, when I think of the "old school" technologies like email and web pages, that I struggle to keep up. Tons of Facebook applications I don't yet understand, but continue to try. In just a short period of time, a good number of my now late, ex-husband's nieces and nephews found me on Facebook (more than 20 years after he and I split) and share lots of goodies with me. I've become the cool auntie at 56 years of age. Additionally, I look for opportunities on Facebook to be a Fan with entities who have a Facebook presence. It allows me to see things more readily and puts them where I don't really have to dig. It makes it easier for me to appreciate them all the more. I recently heard, in a podcast from Twooting.com (a primer source that teaches you about Twitter) that LinkedIn is your office, Facebook is your backyard barbeque, and Twitter is your cocktail party. Networking in this fashion allows you to connect more readily with countless individuals, which is essential if you're trying to market something like a museum, folks. Links to pictures, events like Duke Reilly, contests and mentioning things that are happening at your institution are all great ways to put yourselves out where the people are, and frankly they are on social media. I can't tell you how often I retweet (RT) events that museums are having so as to help to encourage others to partake. Good lord, I am knee deep in social media, and I never thought it would be so. Thought it was like video games or something (too addicting). But then so, too, is social media. You can get on the parade with the rest of the world, or you can stay in one place and pull up the covers. The parade will just pass you by and go off to institutions that do connect with potential clientele. It's as simple as that. Looking for a Job in the Arts? http://groups.yahoo.com/group/MuseJobs Tweetcha Later! https://twitter.com/Indigo_Nights ________________________________ From: Julia Moore <[log in to unmask]> To: [log in to unmask] Sent: Monday, August 24, 2009 12:59:22 PM Subject: Re: [MUSEUM-L] The Importance of Understanding/Using Social Media to Promote Your Institution I agree with Jay. We ignore social media at our peril. Websites are becoming old-fashioned marketing, and about as relevant and immediate as highway billboards. If we don’t add value by being a portal, selling through it or connecting to our visitors on a personal level through it, it’s not doing any good. Julia Muney Moore Public Art Administrator Blackburn Architects, Indianapolis, IN (317) 875-5500 x219 mobile (317) 460-0596 [log in to unmask] CONFIDENTIALITY NOTICE: This E-mail and any attachments are confidential. If you are not the intended recipient, be aware that any disclosure, copying, distribution, or use of this E-mail or any attachment is prohibited. If you have received this E-mail in error, please notify us immediately by returning it to the sender and delete this copy from your system. Thank you. dPlease consider our responsibility to the environment before printing this email. From:Museum discussion list [mailto:[log in to unmask]] On Behalf Of Jay Heuman Sent: Monday, August 24, 2009 2:12 PM To: [log in to unmask] Subject: Re: [MUSEUM-L] The Importance of Understanding/Using Social Media to Promote Your Institution By now, we all ought to understand it does not matter whether the video has some “out of context” quotations/statistics. The power of social networks is not about “facts” but about perceptions and personal relevancy, is not a short-term fad, and should not be under-estimated. Nearly every 7th-12th grader and college student I have had for tours is on Facebook, LinkedIn, mySpace, Tweets, and/or has a blog or Flickr account. This seems to reflect every demographic group. And with cellular technology improving faster and dropping in cost, it’s only a matter of time before your blog or Facebook posts, your Tweets, your Flickr pix will end up on a hand-held device down the street, across the nation, or an ocean away. Facebook reached 200 million users in April 2009 http://blog.facebook.com/blog.php?post=72353897130 Twitter peaks with BIG national news, like Obama’s inauguration: http://blog.twitter.com/2009/01/inauguration-day-on-twitter.html And everything you ever wanted to know about blogs, but were afraid to ask: http://www.caslon.com.au/weblogprofile1.htm Will that be helpful to you? Nobody can predict that ... yet. But as with any publically accessible media (like Museum-L), be careful what you blog about, what time-stamps are on your Facebook wall posts, who you Tweet, etc. You never know who the next person will be to read it and what influence(s) that might have... positive or not. All best, Jay Heuman Curator of Exhibitions Salt Lake Art Center 20 South West Temple 801.328.4201 x 121 801.322.4323 (fax) www.slartcenter.org Join the Art Center TODAY! Click here for more details. PPlease don't print this e-mail unless you really need to. Salt Lake City, UT 84101 ________________________________ From:Museum discussion list [mailto:[log in to unmask]] On Behalf Of Chris Taylor Sent: Saturday, August 22, 2009 11:57 PM To: [log in to unmask] Subject: Re: [MUSEUM-L] The Importance of Understanding/Using Social Media to Promote Your Institution The "video" is actually promotion to sell a book. And as for the so called information - lies, damn lies and statistics. The concept of social media is likely more than a fad - but if this were an example of social media - half truths, out of context quotes and misapplied math is in abundance and real facts - supported by research is rare. Chris Taylor Executive Director Atchison County Historical Society P.O. Box 201 200 S. 10th Street, Santa Fe Depot Atchison, KS 66002 913-367-6238 [log in to unmask] www.atchisonhistory.org Gayle wrote: @RT onionbap: This video is worth a spin. The Social Media Revolution. The future is here. http://tinyurl.com/kr3bg6. via @chrisabarry Excellent, fact-filled video about the importance of being social media savvy. Looking for a Job in the Arts? http://groups.yahoo.com/group/MuseJobs Tweetcha Later! https://twitter.com/Indigo_Nights ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes). ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes). ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes). ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).