Hello,

 

With just under two weeks to the Social Media Exchange for the Cultural and Heritage Sectors  our line up is now complete.  Click here for the full speaker line up and running order for the day.

It's not too late to register and booking your place is simple. All you have to do is go to the website www.socialmediaexchange.org.uk and click on the booking form.  You can also sign  up to our social networking group to get the conversations started before the event takes place or if you cannot attend you can still join in the conversation.

 

Please do forward this information to your networks.  

Practical Surgeries Our hands on practical workshops going through the How To of a range of social media applications.  Surgeries include podcasting, Mobile phone, Twitter, Blogging and all things Google.

Panel Discussion: 

Social Media, Storytelling and Building Brands - Bringing Stories to Life
Frances Croxford, Consultant and Account Manager  Jane Wentworth Associates
Patrick Forbes, Head of Documentaries at Oxford Film and Television
Nick Reynolds, Editor BBC Internet Blog

 

Masterclass Sessions include:

Podcasting: From nothing to something beautiful
Lessons from how we at the National Trust entered the audio world, learning to make beautiful, useful and interesting podcasts from nothing, and why you should bother. Masterclass led by Martha Roberts
Communications Co-ordinator, National Trust

 

A Storyteller's Journey : from story circle to broadcast
Using the example of Tyne and Wear Museums' Culture Shock project, this session looks at how to engage audiences in digital storytelling projects within the museum and heritage sector.
Lessons learned about how to adapt the process to suit different groups will be shared, alongside an overview of the process and equipment needed to run your own successful project. Masterclass led by Julie Ballands and Laura Crow Outreach Officers, Culture Shock, Tyne and Wear Museums 

 

Web Content - Build and Engage Your Audience
Does your web content engage, inform and entertain your audience? Five questions will help transform your site. 
Masterclass led by Madeleine Sugden Content Manager, KnowHow NonProfit

 

Group Tweeting - finding your organisation's voice on Twitter
Relative newcomers to Twitter, Westminster Libraries took the plunge in early 2009, having realised that this was a very useful bandwagon to be on. Ali will discuss the hows and whys of their approach,

issues encountered and lessons learned so far. Of particular interest are the possible conflicts between an organisational, 'official' voice and the more chatty, personal interaction favoured on Twitter. Also how the rest of the organisation perceive and engage with Twitter and other Web 2.0 sites.    Masterclass led by Ali Holder  Information Development Librarian, Westminster Libraries

 

My other handheld is an iphone......
How the Museum of London is delivering a plethora of blended learning sessions in its galleries for the full range of museum audiences using a range of mobile devices including PSPs, iphones and ipods, applications like Twitter, Quick Response barcodes and augmented reality. 

Masterclass led by Paul Clifford Museum of London

 

 

How can we use social media to promote social inclusion

Lots of us are experimenting with using social media - and we're reaching new audiences too. But how can we ensure that we use media to effectively target and reach people who would not normally get involved in museums and cultural heritage? This Masterclass will look at how social media can build partnerships and other networks which begin to reach beyond the usual targets. Masterclass led by John Vincent and Lucie Fitton The Network and Museum of London

 

Succeeding online using free Google tools
In this session, you'll get a chance to see how to use things such as Google Analytics, Google Website Optimiser, Google Webmaster Tools and more to control and optimise your online presence.  This interactive session will enable you to ask questions on anything Google."

Masterclass led by Chewy Trewhella Developer Advocate, Google

Building up your social media presence from scratch - and with very little money
One small organisation's adventures in new media. Pick the brains of a low-tech, low-budget .org that's blogged, facebooked, videoed, minidisked and twittered since 2006. Masterclass led by Kate Fox New Media Manager, Mersey Basin Campaign

 

 

 

 

Pocket-sized film productions and texting ghosts Visitors' own mobile phones are a huge potential resource for even the smallest organisations. Two detailed case studies, and a demo with live monsters.

Masterclass led by Andrew Wilson Co-Director, Blink

The Power of Pictures Learn how you and your organisation can achieve the maximum benefit from digital storytelling - with top tips for embracing the Flickr photo-sharing community. Masterclass led by Steve Bridger

 

Can you dig it? An overview of digitisation outputs at the Imperial War Museum, and creative ways to use and respond to museum objects in the virtual world. From source material for site visits, to blogs and online exhibitions, this workshop will shine a light on digitisation and its possible outcomes.  Masterclass led by Dan Phillips Deputy Director, Their Past Your Future, Imperial War Museum

 

The Power of Blogging Heard about blogging and want to start your own - but don't know where to start? This session will provide the What? Why and How? of blogging, discuss the pros and cons and will look at how you can create a personal voice for your organisation in words. Masterclass led by Dave Briggs
Digital Enabler

 

 

 

The Social Media Exchange is all about making connections, sharing ideas and knowledge and getting to grips with new ways of working.  This is a line-up of speakers and topics not to be missed. www.socialmediaexchange.org.uk

 

Best wishes

 

Jude Habib

Director - sounddelivery

 

T: 020 8888 2951 | M: 07803 721 481

 

Your Opportunity to get practical training, fresh ideas and inspiration

Book now : The Social Media Exchange for the Cultural and Heritage Sectors, Monday 1^st June 2009

A series of bitesize peer-led masterclasses, practical surgeries, discussions, collaboration and networking opportunities for all your social media knowhow. Pick and mix sessions, all in one day

Make connections, compare, contrast projects and bounce ideas off other organisations www.socialmediaexchange.org.uk