Sorry for any cross postings
With just over 5 weeks to go plans for the
We've got a fantastic line up of speakers from organisations
including Google,
We’re delighted that English Heritage is providing 20
subsidized places of £50 (+VAT) each for historic
environment organisations with less than 5 members of staff.
These spaces are now being offered to staff or volunteers on a first come first
served basis with one place per organisation.
Booking a place is simple. All you have to do is go to the
website www.socialmediaexchange.org.uk and click on the booking form.
We have now extended our Early Bird booking rates until
Thursday 30 April so there is still time to take advantage of these discounted
rates. Please do share details of this event to your networks and
colleagues. This event will sell out.
Masterclass Sessions include:
Does your web content engage, inform
and entertain your audience? Five questions will help transform your site.
Led by Madeleine Sugden Content Manager, KnowHow NonProfit
Relative newcomers to Twitter,
Westminster Libraries took the plunge in early 2009, having realised that this
was a very useful bandwagon to be on. Ali will discuss the hows and whys of
their approach, issues encountered and lessons learned so far. Of particular
interest are the possible conflicts between an organisational,
‘official’ voice and the more chatty, personal interaction favoured
on Twitter. Also how the rest of the organisation perceive and engage with
Twitter and other Web 2.0 sites. Masterclass led by Ali Holder, Information
Development Librarian at Westminster Libraries
Lessons from how we at the National
Trust entered the audio world, learning to make beautiful, useful and
interesting podcasts from nothing, and why you should bother.
Masterclass led by Martha Roberts,
Communications Co-ordinator National Trust
How the
Lots of us are experimenting with
using social media - and we're reaching new audiences too. But how can we
ensure that we use media to effectively target and reach people who would not
normally get involved in museums and cultural heritage? This Masterclass will
look at how social media can build partnerships and other networks which begin
to reach beyond the usual targets.
Masterclass led by
In this session, you'll get a chance
to see how to use things such as Google Analytics, Google Website Optimiser,
Google Webmaster Tools and more to control and optimise your online
presence. This interactive session will enable you to ask questions on
anything Google."
Masterclass led by Chewy Trewhella -
Developer Advocate, Google
One small organisation’s
adventures in new media. Pick the brains of a low-tech, low-budget outfit
that’s blogged, facebooked, videoed, minidisked and twittered since 2006.
Masterclass led by
Visitors' own mobile phones are a huge potential resource for even the
smallest organisations. Two detailed case studies, and a demo with live
monsters.
Masterclass led by ANDREW WILSON co-director Blink
Learn how you and your organisation
can achieve the maximum benefit from digital storytelling - with top tips for
embracing the
Flickr photo-sharing
community. Masterclass led by Steve Bridger
Tempted to set up
your own website, but don’t know where to start? This session will show
you how the blogging tool
Wordpress can be used to create
simple websites – and integrate into your existing web presence.
Masterclass Led by Dave Briggs
If you need any further information about the day please do
not hesitate to get in contact.
I look forward to seeing you all at The Social Media
Exchange in June.
Detailed information can be found @ www.socialmediaexchange.org.uk
This event is being supported by English
Heritage, Heritage Link, The Network, MLA London and Our Place