Phyllis -- I have a couple of thoughts, which you might already be doing: 1. Do some benchmarking -- create a list of 4-5 similar institutions (could be in your state, but they could be anywhere; preferably same size or larger) and look at what they're doing in terms of programming, fees, etc. Try to interview one or more key people at these institutions to pick their brains. Ask if they'll share some financial info with you. This activity will give you some context as to where your institution fits, along with some ideas about what might be possible and what it will take to increase your revenue streams. 2. Take a "historic" look at your institution's financials -- gather the last 5-10 years worth of financial data and look for trends of growth or decline. Are some trends ripe for expansion? Are there some areas that could/should be streamlined, consolidated or jettisoned? 3. In two weeks time, do you have opportunities to gather together a focus group or two of your primary stakeholders to do some brainstorming? I'm sure this is a very tough time of year to schedule get-togethers, but I'd try a focus group of students and one of faculty who use the museum or one of museum "champions" from across campus (students, faculty, admin). 4. You're probably already searching the Web for examples of nonprofit business plans, but if you're not, give it a try. Samples might hold some valuable insights, as well. Best of luck, Anne -- Read my Blog: http://leadingbydesign.blogspot.com/ Anne W. Ackerson Principal Creative Leadership & Management Solutions 1914 Burdett Avenue Troy, New York 12180 T: 518-271-2455 E: [log in to unmask] ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).