Do you know what visitors want and need in order to have a high quality experience at your museum or historic house? Do they believe their visit is a good value in terms of time and money? How important is feeling personally connected to the stories told in your tours or exhibitions? Is the visitor experience at your institution different for people who have children along?
Before you make changes to your programs, marketing, and strategic plan, you should know what drives the visitor experience at your institution. The American Association for State and Local History’s Performance Management program can help! Performance Management offers a new way to conduct audience research using a proven survey instrument and data analysis designed specifically for history museums, historic houses, and other history organizations. By taking part in Performance Management, your organization can implement positive change based on audience wants and needs. You also gain valuable support material for strategic planning, marketing, program development, and fundraising.
Participation in Performance
Management includes these important benefits:
Registration is now open for the following 2009 Performance Management groups:
2. Historic House Visitor Survey Program (begins in January)
3. Civil War Museum and Historic Site Visitor Survey Program (begins in January; special groups and benefits for museums and sites in VA/MD and NC/SC!)
4. Education Survey Program (begins in August)
The fee to take part in Performance Management is $4,200. AASLH institutional members pay the discounted fee of $3,500. AASLH’s payment schedule allows many organizations to pay the fee over two fiscal years.
To
sign up for Performance Management or to request additional information, contact
Cherie Cook at [log in to unmask] or
at 573.893.5164. More information, including a list of current and past
participants, is available at www.aaslh.org/perfmanagement.htm.