Minnetrista is preparing to launch a museum theater outreach program for schools in the local community and surrounding counties. In order to determine which counties to target and when, we have been working on understanding our on-site school visitation, in particular, the breakdown by counties in our surrounding region (seven counties in all.) Using the 2000 census and school board information we have been able to determine the percentage of students that we serve from each county. The issue we now face is that without a decent benchmark, this is just another pretty (or pretty ugly) number. What is a good percentage of school visit market share? At what point have you optimized your visitation? Has any research been done on benchmark percentages for school visitation from a county or community? Has anyone else performed this kind of market share evaluation and what did you find? George George E. Buss Jr. Associate Director of Theatre and Outreach Minnetrista 1200 North Minnetrista Pkwy Muncie, Indiana 47303 765-213-3540 x 156 [log in to unmask] www.minnetrista.net President International Museum Theatre Alliance www.imtal.org ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).