Jay -- States and municipalities have very different regulations for billboard advertising. For example, Wisconsin has very restrictive rules about billboards, consequently billboards that enjoy a high rate of daily viewing command extremely high prices. Perhaps 20 years ago, the Milwaukee Public Museum (www.mpm.edu) used billboard advertising for an extended period of time -- perhaps you could contact their marketing dept. to see if any studies were done then or more recently. I don't know if they still do billboards. More successful (and more affordable?), and still being done on occasion, are the advertisements on the sides of Milwaukee County Transit buses and bus passes. Judy Turner Whitefish Bay, WI --- Jay Smith <[log in to unmask]> wrote: > To All: > > Does anyone have, or know where I may obtain, a good > study about the > effectiveness of billboard advertising for museums? ____________________________________________________________________________________ Looking for last minute shopping deals? Find them fast with Yahoo! Search. http://tools.search.yahoo.com/newsearch/category.php?category=shopping ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).