The following was posted to the ALHFAM list by Lynne Belluscio, and I share it here for those who are not on that list. Martha Katz-Hyman Independent Curator ************************ Since we could not get listed on the New York State Thruway exit signs because our exit is to another interstate (Federal law), we searched for a billboard facing the eastbound Thruway traffic. We found one and contacted Viacom (now CBS) for the rates. We could not afford the monthly fees, so we partnered with the county tourism group, the local McDonalds, Burger King, Subway, three campgrounds, the local business council and a local restaurant. As a result, it cost us each $75 per month which is a doable advertising cost. We included the logos for MacDonalds, Subway, and Burger King as well as the "I Love New York" logo and mentioned that there were five campgrounds at the next exit and, of course, the Jell-O Museum. We signed a three year contract that included a painting redo. The billboard wasn't even finished, and we had people stop by and tell us that they saw the billboard. We have a sign in our gift shop that asks, "Did you see our billboard?" We think it has been very successful and affordable for everyone. The design is VERY important. The only problem we have experienced, is that the company changed and they never repainted this last March and have not responded to our emails and phone calls, and at this time the billboard looks terrible and we have refused to pay for the billboard since last March. We are looking into another billboard with another company at this point because we know it works for us. ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).