The following is anecdotal evidence, but it does point to the effectiveness of billboard advertising for at least one museum: Lynne Belluscio, who is director of the LeRoy Historical Society (also home of the Jell-O Museum) in LeRoy, NY, successfully partnered with other organizations and business in LeRoy to rent an existing billboard on the NY State Thruway (west to east) to promote themselves and the town. She has told me that almost immediately after the billboard was done, the museum started getting visitors who had seen the billboard and decided to stop in LeRoy, visit the museum, and have a meal because of it. You can find out more about LeRoy and the Jell-O Museum at www.jellomuseum.com. Martha Katz-Hyman Independent Curator On Jan 29, 2008 7:51 PM, Jay Smith <[log in to unmask]> wrote: > To All: > > Does anyone have, or know where I may obtain, a good study about the > effectiveness of billboard advertising for museums? > > You may replay off-list to: [log in to unmask] if you prefer. > > Thanks in advance for your assistance. > > > Jay S. Smith > Director > Hubbard Museum of the American West > 841 Highway 70 West > P.O. Box 40 > Ruidoso Downs, New Mexico 88346 > Phone: 575.378.4142 ext. 228 > Fax: 575.378.4166 > e-mail: [log in to unmask] > web: www.hubbardmuseum.org ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).