To All: Does anyone have, or know where I may obtain, a good study about the effectiveness of billboard advertising for museums? You may replay off-list to: [log in to unmask] if you prefer. Thanks in advance for your assistance. Jay S. Smith Director Hubbard Museum of the American West 841 Highway 70 West P.O. Box 40 Ruidoso Downs, New Mexico 88346 Phone: 575.378.4142 ext. 228 Fax: 575.378.4166 e-mail: [log in to unmask] web: www.hubbardmuseum.org ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).