Regarding preference of the respective formats, you certainly lose content moving from a brochure to a rack card. However, the rack card can act more like an elevated advertisement. Most recipients of such collateral pieces don’t read the copy of a full brochure. Cliché, yes – but sometimes less is more. The rack card can hit the high points, list hours and rates, give 1-3 good images, and drive traffic to a Web site. You want it to be clear and clean – not too much information. If someone is interested, they’ll call or contact you for more details. Also – for printing, you can save a bundle. I suggest looking at on-line gang printers. Good ones to start with are: 48hourprint, Print Place and Zoo Printing. This type of printers run (gang) a lot of jobs at once and pass on the savings to all the clients included with amazingly fast turnaround times and varying levels of delivery speeds. I can’t seem to find ANY local printers that can match their prices (this of course excludes custom printing jobs like embossed folders or dye-cut specialty pieces.) Hope that helps! Marjorie Maas Palette Promotions t: 402.991.1560 c: 402.679.0459 [log in to unmask] _____ From: Museum discussion list [mailto:[log in to unmask]] On Behalf Of Lea French Davis Sent: Thursday, August 09, 2007 12:26 PM To: [log in to unmask] Subject: [MUSEUM-L] Museum Brochures Have a quick question that I hope some of you might want to answer. We are a small museum in the Washington, DC area based on an Army base. We are getting ready to redo our museum brochure and have thought about doing a rack card instead. Our current brochure is a tri-fold full-color with lots of pictures and very little text. Does anyone have any preferences for one type over the other? And does anyone know of any cost savings for doing the rack card? Thanks in advance for the info. Lea French Davis Museum Specialist Old Guard Museum Ft. Myer, Virginia _____ AOL now offers free email to everyone. Find out more about what's free from AOL at <http://www.aol.com?ncid=AOLAOF00020000000437> AOL.com. ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes). ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).