Greetings!
It has been quite a while since I worked
at the Museum of Science
in Boston and briefly
enjoyed participating in this forum. After several years of venturing
into development shops in higher education, and now that I’ve begun
working for another great museum organization, I’m trying to take some of
what I’ve learned about the matching gift revenue stream and apply it to
this non-traditional academic environment. Educational institutions have long
enjoyed the greatest muscle in the fight for corporate matching funds with
their natural constituency pools (as well as the fact that many matching
programs will still only match to academic institutions). Thankfully,
however, more and more corporate matching programs have broadened the match
parameters to include the rest of the nonprofit world. The way I figure
it, the academic institutions have those donor pools by default while the rest
of the nonprofit world benefits from those who choose to align themselves and
offer their support based on interest and passion so we might as well start
maximizing that interest as best we can!
A Matching Gifts Practices survey was
posted in October of 2005 on SupportingAdvancement.com. Results were compiled
and presented last year at both at the CASE Matching Gifts Symposium in Dallas and the CASE Sr. Advancement Services Professionals
conference in Baltimore.
The feedback on this was all very good and now we’re hoping to broaden
the impact of more current results. We’ve revised and upgraded the
survey to allow a greater depth and breadth of details for analysis.
We’ll be comparing and contrasting the information to last year’s
survey with the intent of providing ideas on how we can all make our matching
gifts practices more effective. It should take less than 10 minutes to
complete, so it is our hope that even if you are not involved in this aspect of
your museum operations you’ll consider forwarding this to an appropriate contact
in your fundraising operation to share your pertinent stats.
To find the survey, go to www.SupportingAdvancement.com and
select the link in the box at the upper right hand corner of the home
page. Here is a TinyURL link, too:
http://tinyurl.com/yumqva
The initial results will be presented at the CASE Matching Gifts Symposium in Seattle after which the
results will be published on SupportingAdvancement.com. If we get enough
feedback from other than traditional academic institutions, we might have
sufficient data to segment the analysis and target the information better for
other nonprofits to use, as well.
With best regards and thanks in advance to
any institutions which take part in this survey,
Amy
Chair-Elect, CASE Matching Gifts Advisory
Council
Amy J. Phillips
Gift Registrar
Smithsonian Institution
1000 Jefferson Drive SW, 4th Floor
Washington, DC 20013-7012
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202-633-5072 (Phone)
202-786-2516 (Fax)
Mail to: PO Box 37012, MRC-035
Washington, DC 20560-0035
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