Membership drives rely on almost every aspect of your organization:
- Board of Directors and their relationships in the community
- Staff and their relationships with visitors, volunteers, and
donors
- Year-round programming
- Year-round marketing
- Year-round audiences
- Collection of name and address information from all visitors, volunteers,
and donors
- Management of your mailing database
Membership drives also rely on the details of the campaign:
- Membership donation amount structure
- Membership benefits
- Membership incentives
- Multiple membership appeals (we do at least two mailings during our
drive)
- Publicity for your membership drive (press releases, PSAs, group
presentations, etc.)
- Educating potential members about the importance and need for
membership
- Educating potential members about programs, facilities, and
accomplishments
- A special event acknowledging and honoring your members
- Letters acknowledging your receipt of membership contributions
- Publicity for the accomplishments of your membership
drive
There are numerous web sites with membership drive examples along various
models:
- A Simple Membership Building Program and Membership Building 101 on the
Toastmasters International web site at:
There are tons of examples like these on the web -- just look around!
Allen Bell
Executive Director
Rome Area Council for the Arts
Rome, Georgia