Why are your current members involved? Who are they? What do they value
about their memberships? How did newer members find out about the
opportunity? 
 
Answer to questions like this should give you clues about how to attract new
members (and keep current ones).
 

Susan B.F Wageman
Senior Director, Evaluation, Planning & Research
The Tech Museum of Innovation
201 S Market St                     408-795-6119  
San Jose, CA  95113  USA     fax 408-279-7167
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