I'm new to the Museum World, coming from a public broadcasting membership background.  How does your museum set goals for building membership revenue each year?  Is it based on history?  A percentage of the overall budget?  Potential of upcoming exhibits?  Membership of similar institutions in your area?  Or is there some other magic formula you have developed?

Thanks for sharing!
-shelly

Shelly Rogers
San Mateo County History Museum
650.299.0104 x24
[log in to unmask]
www.sanmateocountyhistory.com

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