The American Association for State and Local History announces its newest program - Performance Management.

Performance Management, developed in partnership with the Center for Nonprofit Management of Nashville, helps museums measure and analyze visitor satisfaction and opinions. The survey instrument has been developed and tested over the past three years with the help of ten pilot museums. What can Performance Management do for your museum? It can:

1. Measure, in a scientific and unbiased manner, what your visitors think and want;
2. Accurately target areas needing improvement;
3. Integrate survey results into staff goals;
4. Include visitors' wants and needs in your next strategic plan;
5. Prepare for a capital campaign by identifying how visitors currently view the museum and what they value;
6. Provide valuable "hard data" for funding requests and grant proposals;
7. Support change requiring sensitive decisions;
8. Improve your institutional image;
9. Prevent throwing money at issues that will not improve your position with visitors; 
10. Initiate positive change! 

To read more about Performance Management, visit http://www.aaslh.org/perfmanagement.htm

Please contact me if you have questions or if your museum is interested in participating in Performance Management surveying in 2006. Space is limited so sign up before January 1 to be in the first survey group!

Cherie Cook, Project Director
Performance Management Program
AASLH
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