Our museum is an 8 year old, small local history museum with less than 10k visitors each year. We have 228 active members.
Recently we have had some problems with how revenue is counted. Our membership levels are:
$10 student
$25 Senior
$30 single
$35 family
$100 patron
$500 Bronze
$1,000 Silver
$2,500 Gold
$5,000 Platinum
$10,000 Corporate
$25,000 Sustaining
These membership levels have been in place for many years. We just had our first membership drive spearheaded by a board member. The board member thought we would get more money if we raised our membership rate so she sent out a membership application with a $50 membership (which did not exist before) as the minimum. But we were still using the old form at the museum. Needless to say, these caused some confusion among our members and staff.
Benefits of membership are: free admission, invitation to members-only events, 10% at shop, and our newsletter (which goes out to just about everyone anyway). These benefits pertain to every level. We’re a small museum and there is not much more we can offer in the form of benefits to cover so many different levels.
Now some board members want to give automatic memberships to donors. I’m not completely comfortable with this idea. Not everyone wants to be a member. They know the same level of support will be asked of them again the next year. Just seems like we should not assume. Also, it seems like we are missing an opportunity to have them legitimately in both categories as a member and as a donor.
Here’s my question: Isn’t it important to keep these categories distinct?
Thanks,
Katie
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Museum Director
706-235-8051
cell 678-908-7751
fax 706-235-6631
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A new exhibit highlighting the
efforts on the home front during WWII is now open at the
The oral history project and exhibit
are supported in part by a grant from the