Please share with colleagues:

The Cultural Resource Management Program at the University of Victoria is pleased to offer the following 6-day immersion opportunity for professionals and volunteers working in archives, museums, heritage sites, cultural centres and galleries and supporting arts or cultural groups.

Managing Cultural Organizations
HA 488N (1.5 units)

This on-campus immersion course provides an intensive study of the application of management theory and practice in cultural organizations, with particular emphasis on: characteristics of non-profit cultural organizations; governance and leadership; establishing the mission, goals, and objectives; roles of executive and artistic directors; policy development and implementation; personnel management and team building; financial management; strategic and operational planning; information management; public relations; marketing; volunteer development; and ethical and legal issues.

Dates: February 21 to 26, 2005 with a preparatory assignment
Please register by: January 28, 2005
Fee: $550 (Canadian funds, credit and non-credit); subject to change.

Instructor: Carrie Brooks-Joiner
Carrie Brooks-Joiner is the owner of the consulting firm Carrie Brooks-Joiner & Associates. The firm specializes in research and management in the non-profit sector. Carrie has been active in the culture and heritage community for two decades and brings expertise in government relations, governance, policy development, strategic planning and grantsmanship. She has held leadership positions in the nonprofit and public sectors including: Director of Planning, Policy & Board Coordination and A/Director Finance & Administration at Royal Botanical Gardens; A/Director of Cultural Development & Heritage and Museum Consultant for the federal Department of Canadian Heritage, Ontario Region. Earlier in her career she worked in several community museums and galleries across Ontario. Clients include three levels of government, cultural, heritage and social service organizations. As a volunteer, Carrie is the President of the Ontario Museum Association.

Carrie Brooks-Joiner & Associates co-led the 2004 Municipal Cultural Planning Inventory Project for the Ontario Ministry of Culture. The project established benchmarks on the state of cultural planning in municipalities, identified best practices and provided policy and program recommendations.

Her educational background includes a Masters of Museum Studies from the University of Toronto and a Certificate in Nonprofit Management (with distinction) from York University. Carrie is a 2003 graduate of the Bay Area Leadership program.

Draft Course Outline
Day 1: SOCIAL RELEVANCE

• Characteristics of cultural organizations
• The ongoing shifting climate of public accountability and social relevance
• Opportunities for cultural organizations in the Creative Cities context
• The challenges of leading a mission driven organization
• Strategic thinking and strategic planning

Day 2: LEADERSHIP & GOVERNANCE

• The difference between leading and managing
• The characteristics of leaders and core competencies
• moral leadership & ethics
• Turning practioners into managers and managers into leaders - appropriate recruitment?
• Parachute leaders - does it work?
• The leader as facilitator of good governance
• Legal and fiduciary responsibilities
• Models of governance

Day 3: MANAGING IN COMPLEXITY

• Structures & Decision Making Frameworks
• Systems thinking - beyond the organizational chart
• Community mapping
• Models of organizations
• Managing change - leading change
• Risk Management
  - Areas of risk
  - Assessment
  Mitigation strategies

Day 4: RESOURCES

• Finance
  - The challenge of dual bottom lines (mission and finance)
  - Financing of cultural organizations and the project vs. operating costs dilemma
  - Evaluating financial health - use of financial toolkits
• Human Resources
  - Role of the leader - Power, control & influence - Team building and buy-in - Cultural organizations as employers- responsibility and liability - Volunteers -just unpaid staff? - Trends in volunteerism

Day 5: OUTREACH & COMMUNITY

• Branding of cultural organizations
• What is your brand?
• Difference between branding and marketing
• Delivering on the promise
• Community Support
• Development & fundraising
• Trends in giving

Day 6: EVALUATION & REFLECTION

• Organizational, leadership & governance evaluation
• Performance measurement models
• Sustainable cultural organizations - is it possible?

This course is open to all staff or volunteers working in cultural institutions looking to build confidence and develop management skills. Enrolment options allow you to choose to take courses either for academic credit or to enhance professional development. A course description and registration form are available by contacting us at [log in to unmask] or by visiting our web site at http://www.uvcs.uvic.ca/crmp/courses/ha488a.aspx

For more information please contact:
Lisa Mort-Putland, Program Coordinator
Cultural Resource Management Program
Continuing Studies, University of Victoria
PO Box 3030 STN CSC Victoria BC Canada V8W 3N6
Tel: 250 721-6119 Fax: 250 721-8774
Email: mailto:[log in to unmask]
Visit our Web site! http://www.uvcs.uvic.ca/crmp
To receive monthly email updates, contact [log in to unmask]

The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes).

If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).