Hello all, My husband is a visual artist -- predominantly oil, charcoal and graphite figure drawing-- and we have only recently, for the past year or so, embarked on the long learning curve of marketing. Galleries vs. selling out of one's own studio. Pricing high. Pricing low. Audience. Retailers. Neighbor discounts!! It goes on and on... Anyway, he and another artist couple in our neighborhood, at my suggestion, are hosting our First Annual 'art walk' in November. The tension is building, but I'm sure we can all pull off a class act. I'll let you know how it goes. Kim Steffgen George Schwartz wrote: > Christine, > > There are a couple of books that may prove useful; > > 1. The art of selling art, there are two by different authors: > One I found was by Zella Jackson, > http://www.amazon.com/exec/obidos/ASIN/0965956016/002-7990966-8604840 > she also has other books on the topic, here is the link at Amazon > http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author=Jackson%2C%252520Zella/002-7990966-8604840 > <http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author=Jackson%2C%252520Zella/002-7990966-8604840> > The second one is by Bill Ritchie, which I haven't read. > > 2. Art marketing Handbook by Calvin Goodman ISBN:0-917232-18-6 > > Subscribing to Picture Framing Magazine, Decor Magazine, Art Business > News joining Fine Art Dealers' Association http://www.fada.com/ > Professional Picture Framers' Assocation http://www.ppfa.com/ and any > number of others might help and they will also have materials useful > for learning. > > For cost effectively displaying artwork, I shall indulge in some > shameless self promotion and suggest the ConservArt Exhibit Framing > System. Deatils at http://www.conservart.com/Exhibit.htm > > The one piece of advice for anyone thinking of opening an art gallery > or any other business, is to decide who they are trying to sell to > and target that demographic. There is nothing worse than not having a > focus, clients won't what they will find when they visit. (I probably > should take this advice myself, but after 42 years I have developped > sufficient following to justify most if not all of my offerings.) > > George Schwartz > [log in to unmask] <mailto:[log in to unmask]> > > > */Christine Crame <[log in to unmask]>/* wrote: > > Hello Museum-L Readers, > > > > I am a researcher that helps obtain information for small business > owners and I am looking for some resources available for someone > interested in opening an art gallery. This person is looking to > open a gallery that sells inexpensive art made locally by > students, starving artists, etc. In particular, I am looking for > information on the general industry of art galleries, trade > associations that have "start-up" information, and information on > the percentage that artists/ dealers receive with sales. I would > appreciate any assistance. > > > > I appreciate the views discussed on this list serve as I am also a > graduate student enrolled in the Archival, Museum, and Editing > Studies Program at Duquesne University. > > > > Thanks, > > > > Christine Crame > > Small Business Development Center > > 108 Rockwell Hall > > Pittsburgh, PA 15282 > > > > [log in to unmask] > > ========================================================= > Important Subscriber Information: > > The Museum-L FAQ file is located at > http://www.finalchapter.com/museum-l-faq/ . You may obtain > detailed information about the listserv commands by sending a one > line e-mail message to [log in to unmask] . The body of > the message should read "help" (without the quotes). > > If you decide to leave Museum-L, please send a one line e-mail > message to [log in to unmask] . The body of the message > should read "Signoff Museum-L" (without the quotes). > > > > George Schwartz > ConservArt - Master Frame Makers and Art Conservators > http://www.ConservArt.com <http://www.conservart.com/> > 8177 Glades Road #16 - Boca Raton, FL 33434 U.S.A. > Tel:(561)482-7292 - Fax:(561)482-6787 > mailto:[log in to unmask] > > *** Tired of Spam? Checkout Email Defense! > > http://www.lanechange.net/html/email_defense.shtml > > ========================================================= Important > Subscriber Information: > > The Museum-L FAQ file is located at > http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed > information about the listserv commands by sending a one line e-mail > message to [log in to unmask] . The body of the message > should read "help" (without the quotes). > > If you decide to leave Museum-L, please send a one line e-mail message > to [log in to unmask] . The body of the message should read > "Signoff Museum-L" (without the quotes). > ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).