At the High Point Museum in High Point, North Carolina, we've recently been having discussions about the best approach for membership renewals. In the past, we've just sent letters stating the members current membership level. This year, in addition to the letter stating their current membership level, we started sending them a membership brochure that shows all the levels and the dollar amounts. As a result, we're noticing some folks who used to give at say the $150 level are now giving at the $50 level. We're not sure if there's a correlation between the membership brochure and the decrease or not. One thought that has also crossed our minds is that it's okay if they renew at a lower level because perhaps they might not have renewed at all if they thought their only option was the higher dollar amount. (We do have a lot of older members on shrinking incomes). We're just curious how other museums approach membership renewals and what they think about the results we're getting. Thanks in advance for your thoughts. Lechelle Vernon-Yates Director of Community Affairs High Point Museum 336-883-3022 www.highpointmuseum.org ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).