To add to Amy’s helpful comments, the state departments of education (for NY and NJ) likely produce monthly publications that go out to teachers. Also, the teachers union has periodical publications. You might want to find out if local districts or county departments of education have annual “trade shows” for field trip destinations and program providers.
Marshall Duell
Old Courthouse Museum
Santa Ana, CA
-----Original Message-----
From: Amy Scrivner
[mailto:[log in to unmask]]
Sent: Wednesday,
November 19, 2003 7:45 AM
To: [log in to unmask]
Subject: Re: Marketing Museum Education
Programs
Before investing in larger regional/national marketing strategies, have you made the most of the local market? If increasing school attendance is your focus, we have found that working directly with local school districts and providing info to them to post on their internal websites/info pages works very well. We also do direct mailings (carefully chosen as they are more expensive) to schools via the school secretary asking that the info be disributed in teachers' mailboxes. It's also good to keep track of when teacher professional training/service events are in the region and and have info available at those venues. I think sometimes we look to larger outside markets to increase support and attendance before we fully explore and tap all the local/regional resources and avenues. Perhpas it doesn't apply to your situation, but it's what immediately came to mind when I read your post.
Good luck!
Amy Scrivner
Cincinnati Museum Center
-----Original Message-----
From: Christopher Lynn
[mailto:[log in to unmask]]
Sent: Wednesday,
November 19, 2003 10:30 AM
To: [log in to unmask]
Subject: Marketing Museum Education
Programs
In trying to increase attendance for our programs, we have (practically) begged help from our marketing department. Marketing replied by asking us to give them a list of any publications, magazines, &/or newsletters that teachers read in which they could place ads & listings for us. Does anyone have any suggestions for such publications? We’re looking for national publications or regional ones that pertain to NY/NJ & hereabouts.
Thanks!
Christopher Lynn
Museum Educator/College Internship Manager
Intrepid Sea-Air-Space Museum
Pier 86, W. 46th St. & 12th Ave.
New York, New York 10036
ph: (212) 957-7052/fax: (212) 957-3729
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