I
would bring them a couple options, or maybe just one to reject, adopt, or alter.
If you bring them in on the ground floor, you wind up going in all directions
because you are working with the personal preferences of a large group.
We did
this a few years ago and the board insisted on being involved. A couple board
members wound up spinning off their own mini-committee and bringing in designs
they had created themselves, instead of working with the designer. They were
also insistent that the logo match the color of our building, which involved my
gathering paint samples, etc (heaven help us when the building fades). And so
on. In short, it was a mess - although the final product seems to please us
all.
Also, graphics people don't really like working with committees. If
you want to involve them from the beginning, have them brainstorm about what
they want to see in a logo, what they think the org. represents, etc. and then
take those ideas to the designer. Deciding how they want to appear to the
community and what the organization represents is a logical board function.
Determining what aesthetically represents those values or vision is often not a
logical board function.
Good
luck!
Erica
Erica S. Maniez
Museum Director, Issaquah Historical
Society
425/392-3500
[log in to unmask]
www.issaquahhistory.org
Dear
all,
We are in the
process of developing a new logo/brand identity for our museum. I've never
been a part of this process before, and I was curious about how much
involvement a Board of Directors should have. Do we need a formal vote to
adopt it? Should they be left out of the process until we have some specific
choices, or brought in on the ground level.
Any and all advice
is welcomed and appreciated.
Thanks,
George
Garner