Merri: I thought your question was well-posed, and this posting is very informative, not to mention thoughtful re: community, economy, and why museums exist at all for many folks and how they can stay alive. Hence, thanks for both posts from this lurker. Sincerely, Rhonda M. ----- Original Message ----- From: Merri Pemberton To: [log in to unmask] Sent: Tuesday, February 18, 2003 9:04 AM Subject: Re: Question on Publicity for Cultural institutions Okay, forget I even ask the question. I now see that my purpose for offering myself and services to museums to gain more community support is even more grave than originally thought. I don't expect a quick answer. Any help is appreciated. My purpose is to help our cultural establishments gain more community support and persuade the community that there is a very good reason to support us with their dollars, especially in this horrible economy, whether it is through improving education programs, outreach, or savvy publicity. Even though the museums are doing more for community, they still have a long way to go. My thought is that there has to be a serious want upon the community for our museums that they see it more as a need/want than just a want. Disneyland is an extreme example, but no one needs Disneyland, but so many people save up money to go. It is every child's dream to go. The want to go to Disneyland and being a a part of the experience is so great, that this want turns into a want/need. Museums will have to find a way to get a little bit of that strategy, not to that extreme, but with the same idea in mind. Smart public relations, marketing, and advertising can help. Actually, I am already a part of that through my monthly column in a local arts and culture magazine. If I can get an response to an innocent question that sounds more patronizing than helpful, (sounds like you are trying to get a quick answer), or (one should audit some classes), then the average community member has a hard road to hold regarding museums actually being there for them to learn, enjoy, and support, instead of sounding 'holier than thou". ----- Original Message ----- From: Jay Heuman Sent: Tuesday, February 18, 2003 8:40 AM To: [log in to unmask] Subject: Re: Question on Publicity for Cultural institutions Hi Christi, It sounds like a search for a quick answer to a complicated subject. Let's analyze "How much various museums pay" . . . "Various museums" could mean: Art? History? Science? Memorials? Monuments? Public or Private? In the United States only, or internationally? If only in the United States - what region, state, and/or city? Museums usually conform to (or challenge) local customs and networking. In a locale with less than average attendance at museums, perhaps a museum will spend more and get less. Then again, if there's only one museum in a small(er) city/town, perhaps they will spend little and get a lot. In NYC, LA, Philly, DC, etc. a museum will likely spend a lot (as advertising is expensive), but will get a lot. "Pay" could mean: Direct cash expenditures to media? Salaries? Time and/or Energy? Humanpower? Elephants, flowerbeds and textbooks aside, the difference(s) between marketing and public relations is fuzzy . . . few can define the difference in a practical setting. Good marketing is often good public relations, and vice versa. If one doesn't ask a specific question, it's difficult to offer a specific answer. One may also audit courses at a local college/university. Sincerely, Jay Heuman Visitor & Volunteer Services Coordinator Joslyn Art Museum 2200 Dodge Street, Omaha, NE, 68102 342-3300 (telephone) 342-2376 (fax) "Fine art is that in which the hand, the head, and the heart go together." John Ruskin, 1819-1900 The Two Paths. Lecture ii. -----Original Message----- From: Museum discussion list [mailto:[log in to unmask]] On Behalf Of Merri Pemberton Sent: Friday, February 14, 2003 5:41 pm To: [log in to unmask] Subject: Re: Question on Publicity for Cultural institutions I need a bit more help with the how the elephant walking through the mayor's flower bed relates to publicity. I do have friends who are in advertising and public relations who can help me with the differences between marketing and public relations, but I just needed to know how much various museums pay to bring more attention to themselves and the work that they do, whether it be through advertising, public relations, marketing...etc. Christi ----- Original Message ----- From: Stanford, Karin Sent: Friday, February 14, 2003 1:17 PM To: [log in to unmask] Subject: Re: Question on Publicity for Cultural institutions On the question of defining the aspects of public relations and marketing, here is an example I use for my students: If the circus is coming to town and you paint a sign saying "Circus Coming to the Fairground Saturday," that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed, that's publicity. And if you get the mayor to laugh about it, that's public relations. If the town's citizens go the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales. - Unknown -----Original Message----- From: Amy [mailto:[log in to unmask]] Sent: Wednesday, February 12, 2003 12:37 PM To: [log in to unmask] Subject: Re: Question on Publicity for Cultural institutions Christi: Marketing or public relations? Two very different activities. Public relations hard costs should be minor: your time dealing with the media, office supplies, and stamps for the press releases you mail out. Marketing entails designing/printing direct mail pieces (publications)and conducting events targeted to a certain audience that is not the media. But you very well may receive publicity for these events. I conduct all marketing, publication, event, and publicity activities at our museum. My annual budget is 2.5% of the overall budget, not including my salary. Regards, Amy Kleinert Marketing Manager South Bend Regional Museum of Art South Bend, IN --- Merri Pemberton <[log in to unmask]> wrote: > > Hi all, > > How much do museums and other cultural places spend > on outside publicity? E.g., events/nightlife, > general arts and culture, and museum publications. > > > Sincerely, > > Christi Pemberton > ----- Original Message ----- > From: Maria Sanchez > Sent: Tuesday, February 11, 2003 3:25 PM > To: [log in to unmask] > Subject: Microfilm Copying > > Hi > I am the director of an extensive archival > collection that is currently 99.9% unprocessed. A > researcher is interested in paying to have a > collection of newspapers microfilmed and the > historical society would keep a copy and he would > keep a copy. > > Is this a good policy? Anyone with experince like > this? The papers are deteriorating. Thanks in > advance for any response. > > Maria Sanchez > cfisteel.org > > ========================================================= > Important Subscriber Information: > > The Museum-L FAQ file is located at > http://www.finalchapter.com/museum-l-faq/ . You may > obtain detailed information about the listserv > commands by sending a one line e-mail message to > [log in to unmask] . The body of the > message should read "help" (without the quotes). > > If you decide to leave Museum-L, please send a one > line e-mail message to [log in to unmask] > . The body of the message should read "Signoff > Museum-L" (without the quotes). > > ========================================================= > Important Subscriber Information: > > The Museum-L FAQ file is located at > http://www.finalchapter.com/museum-l-faq/ . You may > obtain detailed information about the listserv > commands by sending a one line e-mail message to > [log in to unmask] . 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