We actually use .com.
 
We've had the site for a few years now, and when we launched it, we had this same dicussion...our webmaster thought .com was probably a bit easier for most people.  It was really a toss up, so we just went with .com.
 We already have a difficult handle -- "schwenkfelder" !   Our website gets over 13,000 hits a year, which we consider pretty successful for a small organization.  Also, we have a varied audience -- true "museum goers", genealogy researchers, scholars, teachers and descendants of the Schwenkfelder immigrants. There are several Schwenkfelder churches that are .org, so perhaps it helps to distinguish us. I think that .org would have been more appropriate in the long run, but this has worked beautifully for us.
Candace Perry
www.schwenkfelder.com
 
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