Hi museum and science center folk We've all seen more market research and audience research questions pass through these lists in recent years. The research firm we work with, Aeffect, Inc. is interested in submitting a panel proposal to AAM (deadline is Tuesday - eek) on use of segmentation studies If you have conducted and/or used segmentation studies in your institution, they'd be interested in hearing from you to discuss taking part in a panel for AAM 2003. Contact information Full Name: Mark Rudzinski Job Title: Managing Director Company: Aeffect Inc. Business: (847) 267-0169 ext 3074 Business Fax: (847) 267-0172 E-mail: [log in to unmask] We just made the leap from sort-of-segments (that is looking at tourists and locals in a different manner, or families versus adult groups) to developing and using more comprehensive segments (demographics plus psycholgraphics plus consumer data) in our strategic planning. Linda Wilson Manager, Audience Research and Evaluation John G. Shedd Aquarium 1200 S. Lake Shore Drive Chicago, IL 60605 PH (312) 692 3261 FAX (312) 939 8677 [log in to unmask] ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).