Hi
All!
I agree with
Andrew. Writing a vision statement is not as simple as jotting a few words
plucked from various sources. A vision statement is not just a marketing
principle . . . it is a principle. Just as an organization is
developed from the ground up, so too should their vision
statement.
A great on-line
resource, kind of a "how-to," is:
Alliance for
Nonprofit Management
Once at this web
site, search for "vision statement" and choose the first search result - the
article entitled "What's in a vision statement?" The fifth search result,
"What's in a mission statement?" is also great.
If you are searching for samples of
vision statements, try: http://www.csuchico.edu/mgmt/strategy/module1/. But, as good writers say, don't copy -- be original!
But, as with all things, the originality must have a
truthful foundation (i.e., what your organization actually
does).
I Hope this is
of help or interest!
Sincerely,
Jay Heuman
Visitor & Volunteer Services Coordinator
Joslyn
Art Museum
2200 Dodge Street, Omaha, NE, 68102
342-3300
(telephone) 342-2376 (fax) www.joslyn.org
"You can’t lock up art in a vault and keep it
frozen for posterity. Then the artist is betrayed, history is
betrayed."
(Walter Persegati)
I am a new to this museum management
stuff however I am not new to the use of vision statements. Rather than use a vision statement
by someone else your vision statement should be an emody your own museusms culture
ethics and values. This idea of the vision being a
marketing tool is secondary the primary purpose is to sum up the internal
feelings of all the staff members in their attitude towards the museum. The external view people should have
of the vision is as has been said an holistic overview. I n short the vision is arrived at the
end rather than the start of the planning of your strategic intentions. I apologise if this
appears to be a way teach people to suck eggs, however the tone of posts to this
question appear to be along the lines of where can I
get a vision statement. In a nutshell you get from your
people.
Enjoy the rest
of the week
Kind
Regards
Andrew
Cardow