The answer to the befuddlement below is in coursework I've taken, and I believe the Mission Statement length most probably came from either the Grant Writing or Public Relations for Nonprofit Professionals coursework I took at UCLA. While I concur that a mission statement should not be vacuous, or at least no more vacuous than the organization that tries to sell it, it should not be two paragraphs long either. I've seen mission statements that look likes babies' names in some family. Everybody in the extended family got a chance to add a name to the child, or everybody in the organization adds some buzzword. Let me see if I can pull something out on Mission Statements that will help. http://www.businessplansoftware.org/advice_mission.asp http://www.tgci.com/publications/98fall/MissionStatement.html http://abcnews.go.com/sections/business/YourBusiness/sbb990519.html http://www.nnh.org/tobacco/appe-3-2.htm My first experience with mission statements was as a result of taking Stephen Covey's "Seven Habits of Highly Effective People". I wrote a three-fold mission statement covering the various aspects of my life and, with the exception of changing two words, it's one I've lived by for more than 10 years. --- "David E. Haberstich" <[log in to unmask]> wrote: I don't think most people or > organizations would > consider a snappy, reductive motto to be adequate as > a mission statement: I'm > not sure where you got such an idea. ===== Indigo Nights [log in to unmask] Looking for a job? Try: Check out the REVISED Got Links, your one-stop portal http://victorian.fortunecity.com/stanmer/414 Updated 02/14/02 __________________________________________________ Do You Yahoo!? Yahoo! Sports - live college hoops coverage http://sports.yahoo.com/ ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).