We are pleased to introduce this new course to the Cultural Resource Management Program at the University of Victoria. Please visit our Program website or contact us for further information and registration information. AUDIENCE DEVELOPMENT Engaging audiences and building sustained relationships requires a thoughtful mix of programming, marketing, and public relations, grounded on a firm understanding of audience needs and expectations. This course focuses on the complex factors that shape visitors' experiences by exploring demographic characteristics, behaviours, and learning needs. Building on case studies at the Royal British Columbia Museum, you strengthen your ability to: o identify current and potential audiences o research visitors' reasons for attending and their needs and expectations o recognize barriers to attendance o anticipate individuals' learning preferences and characteristics o understand ways in which visitors construct meaning o recognize how communication, marketing, and tourism influence audiences o design responsive exhibitions, programs, Web sites, services, and marketing strategies Instructors: Barbara Soren, Ph.D., is a Toronto-based consultant specializing in museum audience research, and has conducted and published audience research studies across a variety of museums (e.g., the Tate Gallery in Millbank, National Gallery in London, Art Institute of Chicago, Art Gallery of Ontario, Ontario Science Centre, and Art Gallery of Nova Scotia). Bill Barkley is Chief Executive Officer of the Royal British Columbia Museum. Pauline Rafferty, Director of Customer and Corporate Services, Royal British Columbia Museum, joins the instructors as a resource person. Dates: February 5-10, plus preparatory assignment Please register by: January 10 Fee: $589 Cdn funds (approx. $389 USD, credit and non-credit options) Travel: Victoria is easily accessible from Seattle and Vancouver Accommodation: Program staff are pleased to provide information on local B&B, hotel, and on-campus options -- some options as low as $25 CAD/night! -------------------- For more information: Joy Davis, Program Director Brenda Weatherston, Program Coordinator Cultural Resource Management Program Continuing Studies, University of Victoria PO Box 3030 STN CSC Victoria, BC Canada V8W 3N6 Tel: 250 721-8462 Fax: 250 721-8774 Email: [log in to unmask] Visit our Website! http://www.uvcs.uvic.ca/crmp To receive monthly email updates, please contact [log in to unmask] ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).