Finally, a chance to give back to the list! I get the digested version of Museum-L, so these may have already been mentioned. There are a couple of good publications I have read on visitor evaluation. You can find descriptions and purchase both through the AAM web site, http://www.aam-us.org/index.htm. Just click on "bookstore" then "member" or "non-member" accordingly. Full references are on AAM's site. The two publications: Judy Diamond's "Practical Evaluation Guide: Tools for Museums & Other Informal Educational Settings" (1999). - It's very understandable and straightforward. Covers topics like planning a project, collecting data, measuring learning, as well as presenting and evaluating data. Minda Borun and Randi Korn (Eds.), Roxana Adams (Series Ed.). "Introduction to Museum Evaluation" (1999). - Series of papers from visitor evaluators in the field, covering a wide range of topics. Really a pretty complete view of visitor evaluation, including issues like visitor surveys, working with data, front-end evaluation, formative evaluation, summative evaluation, and issues in the field. Gives case studies of some of these as well. A professional practice series put out by CARE (Committee on Audience Research and Evaluation of AAM). Just a couple of references out of many in the field, although the books do a nice job of bringing much of the current and past thinking and research together. If I missed any obvious references, please forgive me, these are just a couple of recent ones. Take care, Steve Yalowitz Colorado State University P.S. Thanks to those who responded to my "visitor satisfaction" question. I will summarize and send feedback I received to those who requested it. > > > Subject: Visitor Evaluation in the Museum > Date: Fri, 14 Apr 2000 17:53:38 +0200 > From: Susan Hazan <[log in to unmask]> > > to Museum discussion list > I am currently researching the similarities and differences between visitor > evaluation in the museum and audience research in media studies. Could > someone please recommend 'the' book on visitor evaluation research in the > museum or any up to date publication on the subject. > > with thanks > > Susan Hazan > Goldsmiths College, University of London > > ---------------------------------------------------------------- > >