Patrick Boylan wrote: However, >when this sort of idea has been considered previously advertising >specialists were not optimistic about the marketability of advertising in >ICOM News. The "market" was previously considered to be too thinly >spread over well over 100 countries around the world, nor was there >evidence of the professional services purchasing power or spending >authority of the average ICOM member on the sort of goods and services >that might be advertised. > Today, with a very internationalised market, I am not so sure this is the problem. But I think ICOM News is mostly read by those having positions within ICOM plus the most active members. And it is probably glanced through just once even by those. This makes it unattractive to advertisers. Just an idea: What about combining ICOM News with Museum News? The combined periodical would contain real articles making it worth looking into several times, it would increase the number of real readers, it would more strongly than the newsletter ICOM News serve as information about ICOM, and it would be even more attractive to advertisers. It would of course increase costs for printing and distribution, but how much more than the distribution of ICOM News now? Well, it was just a thought. Per B. Rekdal - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Change ICOM-L subscription options and search the archives at: http://home.ease.lsoft.com/archives/icom-l.html